My name is Jahanzeb Khan. I’m a Designer and Philosopher. I presently work as the head designer of a major fashion trend company, WGSN and Creative Director of Designer Reserve, a collaborative design studio where I work with interesting clients. Previously, I have been under the employ of design firms such as McRoberts Mitchell and FHM magazine, providing art direction and team management. My passions cover a broad spectrum of design mediums.
This book is said to be a godsend for creatives who are unproductive or fail to see their ideas through. Creatives are free flowing thinkers who don’t adhere to a set workflow — a note here, a scribble there, ideas jotted across 10 unfinished moleskine notebooks. A book like this had to be made and I’m glad Scott Belsky stepped up and tried to deliver. Ji Lee, Creative Director at Google Labs has been quoted as saying this book is, “ A Swiss army knife of ideas,” so I had to pick it up. But did this book deliver or is it just another piece of overpromised hype?
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